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Serendipitea ethos
cup of tea

We believe in supporting women on their journey to wellness, helping them discover their limitless potential and the confidence of becoming their best selves. We see value in helping build empowered communities of women, through the sharing of knowledge and products to support well-being. We are committed to sustainable practices and continually seek to improve the sustainable nature of our products and packaging.

Our Values

Serendipitea’s values are:

For women by women

  • Empowering

  • Holistic

  • Healing

  • Community

  • Sustainable

  • Limitless potential

  • Inspiring

  • Joyful

  • Peaceful

  • Balance

womans hands
tea sustainability and environment

Sustainability and Environment

Our products and packaging are chosen to be as sustainable as currently possible. Your Life and Your Day tea bags are recyclable, though may need to be divided into material types depending on local recycling facilities. Our shipping boxes are 70% made from recycled cardboard and the boxes are recyclable.  


Our tea is provided in loose leaf form for reasons of quality and environment. Many tea bags contain plastic and are not recyclable or biodegradable. Each tea bag contains approximately 1.5 to 2 grams of tea. Hence, 50-67 unnecessary packaging bags are used for every 100g of tea. Loose leaf tea provides a more sustainable and environmentally conscious option, with less unnecessary packaging.

Ethical and Environmentally-Conscious Herb Sourcing

The herbs used in our Your Life collection are sourced from a UK-based organic herb grower and importer, that has environment and social sustainability core to their mission. They are certified for organic produce by the Soil Association, USDA and Demter, and are certified by COSMOS, and the British Retail Certificate (BRC). They have an ethical sourcing policy and are certified by Fair Trade, Fair for Life and Fair Wild. Their operation base has itself been subject to a number of projects to reduce environmental footprint, including solar power, composting milling waste to use in the herb field, drawing water from a bore-hole, as well as sourcing larger volumes to reduce energy consumption.

loose tea herb sourcing
ethical loose tea

Ethical Tea Sourcing

Our Your Day teas are imported in partnership with one of Europe’s oldest tea merchants (since 1836), a member of the German Tea Association, whose Code of Practice is based on the conventions of the International Labour Organization (ILO) founded by the United Nations with the goal of advancing social justice and promoting decent work by setting international labour standards. It is further based on the Universal Declaration of Human Rights, the United Nations Convention on the Rights of Children, and the UN Global Compact, which is the world’s largest corporate sustainability initiative promoting human and labour rights, anti-corruption, environmental protection and sustainability. Our partner is in the process of gaining membership of the Ethical Tea Partnership (ETP) which stands for a social, fair and ecological tea trade. They further support local projects in the countries of origin. Recent projects have included construction of a local school, installation of modern sanitary equipment and construction of a water treatment plant in Sri Lanka.

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